I figured that the cost of printing a very short run magazine professionally would be high. I had no idea it would be quite so prohibitive. At the moment, it looks like a short run generates a subscription price of roughly $120 for 4 paper issues.
That's never going to fly.
So, I'm left with a few options:
1) stay with PDF and print using Lulu (the current plan — hurray!),
2) find a much cheaper printer, ie, print in China,
3) increase circulation and distribution substantially by investing a ton of money in advertising, selling into the periodicals channels, etc.
Actually, strike #3; I'm not interested in turning Kobold Quarterly into a full-time job — that's why it's a quarterly.
I have one more possibility, but it's a long shot. So far, Lulu still looks like the best route to print for a small press magazine.
That's never going to fly.
So, I'm left with a few options:
1) stay with PDF and print using Lulu (the current plan — hurray!),
2) find a much cheaper printer, ie, print in China,
3) increase circulation and distribution substantially by investing a ton of money in advertising, selling into the periodicals channels, etc.
Actually, strike #3; I'm not interested in turning Kobold Quarterly into a full-time job — that's why it's a quarterly.
I have one more possibility, but it's a long shot. So far, Lulu still looks like the best route to print for a small press magazine.


Comments
While the patron's copy was relatively cheap, when Wolfgang set it up for later patrons the cost jumped a lot because Wolfgang took a profit.
FWIW, I haven't taken a profit yet from Lulu.
I thought he was pretty up front about the whole thing. I don't know how else he could do it. Should he just give it away to "new" patrons for free (merely the print cost) when he has had others pay? I don't know how else he could have put it up on lulu, and not have the problem that arose. I think the situation is a little confused. I don't think he charged any more for the intellectual content on lulu than he did any other patron. The lulu policy is what caused the confusion, not wolfgang's pricing.
Option 2 doesn't bother me. It's not as if you would be taking away business from a domestic printer seeing as how no one has the business yet and won't because of the high cost.
What's the longshot?
Maybe putting an ad in Dragon would get some draw? I know there aren't many issues left, but it would be a boon, I'm sure. How much would a reasonable ad cost? I would be willing to kick some into the pot (Im not rich, but I can contribute), to cover it to help ensure longevity.
They let me upload much higher-resolution files than I can practically send as PDFs, and print at higher quality than most people can do at home. The only issue I have is with their pricing structure.
The only problem here is quality. It will print on newspaper paper and while this would be great - the survivability of the product is low, especially for gaming. I also don't know how well it would be accepted in the RPG community. The good side, it would only be like two or three bucks at the most and could be filled with content. It depends on what you wanted to do with it though.
Contact your local newspaper, you might find something there.
If not, grab the newspaper for a week or so and it will have special sections that are inserted, they will look like normal, if a little bit low quality magazines - full color, glue binded. Probably on the same par as Dungeon or Dragon magazine.
Thanks for the suggestion!
And, I have no problem with a PDF version.
They do a pretty good job. I'll use them again for Empire of the Ghouls.
http://www.avalonteam.com/cap_paperback
For an 120 page, black and white book with color cover (all 4 pages) it'd run about 4.15/book for printing. Saddle-stitched and no minimum print run.
Plastic bags for mailing (if you wanted to do a print run and then ship) run about .025 /bag if purchased in bulk of 500.
Mailing for US residents would be very low using media mail.
Charging $8-9.00/issue or a subscription of $30.00/yr would net you nearly a 75% return on investment.
Put an article or two from each issue as a download and you've got yourself a product.
That said, I gotta disagree on the 75% return on investment. I expect to pay KQ's writers and artists, and I will increase spending on the creative side if circulation climbs.
But still, lower print costs are good. How would you compare the quality to a Lulu piece: better, worse, about the same?
Print quality is very good. They know their stuff when it comes to paper (i.e. best weights for specific sizes).
I own some pieces from both and both stand up well.
Since there is no minimum print run you could always send a single work to them and have them print it up.
Later